For most alarm companies, setting up and managing an online presence can be a little complicated and intimidating. In the case of Google, which is constantly making changes to it’s online properties and reconfiguring the rules it may seem easier to just ignore this online giant and be content with your Facebook page (much easier to set up and understand).

But of course that would be a big missed opportunity for your security business – especially of you have one or more physical locations.

Here’s where to start…

The Google My Business dashboard is the platform you will use to “manage how your business information appears across Google, including Search and Maps” as well as to interact with customers on Google + and through Google reviews.

This means that you can go through Google My Business to create and manage Google+ local business pages, Google+ brand pages, and Google search listings.

This new platform is more geared toward businesses with one or more physical location, for which local search traffic is important.

Whether you own a small security business without an office or are a multi-location regional integrator, you can use location pages OR brand pages with service areas to promote your business.

About Google My Business

I’m going to have to say “Google My Business” 1,000 times today, so let’s just call it “GMB” and save my keyboard the stress.

Whatever you call it, it has 3 goals:

  • To manage your business information as it appears on Google properties
  • To help you interact with customers on Google+ and reviews
  • To help you understand and expand your presence through insights and metrics

Because GMB provides the information for your local search listings, they have tried to make it as easy as possible for you to add and update information.

Through the dashboard, you can edit things like your hours and upload images to be displayed on your search listing (though they won’t be the only ones that appear there, so be sure to click through them periodically).

In addition to managing search profile information, the GMB dashboard also allows you to view insights and analytics, manage reviews, and access all of your business apps (e.g. email).

It’s also connected to your YouTube and Google+ accounts, so you can share updates to Google+ right from your dashboard or start a hangout.

People who rely on mobile devices to manage their businesses will be glad to hear that there is a GMB mobile app. Even if you’re not that reliant on your phone, you may still want to respond to reviews in real time or post about what you’re up to on Google+.

Setting Up Google My Business

for New and Existing Google Accounts

Before we get started, a few important notes: If you own a business with multiple locations, you’ll need to create a separate Google My Business account for each location (because of the local search information associated with the account), and each will get automatically get its own Google+ page. If you already have multiple Google+ pages associated with these locations, use the Google account (i.e. email address) associated with each Google+ page to set up the GMB account for that location.

Fair warning: I’m about to say “with the same account” a bunch of times. Heed my warning and sort out which Google accounts are associated with which business listings (and check on whether you already have Google+ pages for your locations, including unverified ones) before you get started.

Decide which Google account/email address you want to be the primary one for your business, and transfer ownership of any Google properties held under other accounts to your primary account. Then, set up your GMB account under the primary Google account for your business.

Step 1


Go to and click “Start Now.” Enter the Google account you use to manage that business or that location of your business.

If you don’t yet have a Google account associated with your business, click “Create Account” below the login box and follow the instructions.

If you have a private account associated with the business but want to make sure multiple people have access, don’t create a new account—you can always add and remove page managers later. Just choose someone who will be actively using the account as the “owner” of the page.

Step 2

Search for your business by name and address using the box in the top left-hand corner, and select the correct listing for your business or location.


If your business isn’t listed, make sure you entered the correct information for the location associated with the email address you used, and check variations of the street address and phone numbers that reach the business directly.

If you still can’t find your business, select “Add your business” or and you’ll be asked to enter more information.

If you’re setting up a new business listing and your company has a service area rather than a fixed location, be sure to check “Yes” under “I deliver goods and services to my customers at their location” and follow the instructions.

To add a service area to an existing business listing, follow these instructions from the Google support team.

Step 3

Verify your business. You can do this by postcard, by phone, instantly, or through bulk verification if your businesses has 10+ locations.

If you have already verified your business’s website through Google Search Console, you may be instantly verified. Just make sure you use the same account you used to verify your site with Search Console. FYI, this verification option may not be available for some business categories.

Setting Up a Google+ Business Page

The instructions below cover people who are setting up Google+ Business Pages through other means as well as through Google My Business.

There are 2 kinds of Google+ pages: local business pages and brand pages. Brand pages don’t include the address, hours, or other information that appears on Google Maps. They’re more focused on engagement with customers, fans, and followers, Lots of businesses and brands don’t primarily operate through a fixed physical location, making brand pages a better fit for them.

If you don’t yet have a Google+ page associated with the account you used in the setup process, Google My Business will automatically create one for you. So thoughtful! BUT see my warning above about duplicate Google+ pages.

If you want to make sure you haven’t already set up a business page, or if you want to see all of your Google+ pages, you can navigate to the Create a Page screen by logging into your Gmail account, selecting the 3×3 block icon in the upper right, then selecting the Google+ icon.


Then, at the upper left of your personal Google Plus homepage, click on the “Home” drop-down menu and select “Pages.”

From there, you will be able to see all of the pages attached to your account. If you want to create a new one,  select “Get Your Page.” Once you reach the Create page, you’ll see three options: Storefront, Service Area, or Brand. Select the kind of business page you want to start.

You may also see this prompt while you’re going through the GMB setup process. Here’s what it looks like:


Storefront and Service Area are both types of local business pages, while Brand refers to the aforementioned Brand Page. If you’re a brand, you’ll be asked to pick the page name and enter your website address; if you pick one of the other two options, you’ll be taken to the map search page, where you’re asked to type in the name of your business (unless you’ve already done so as a part of the GMB setup process).

If Google can find your business’s location on the map, select it. If not, go to the option that says “Add your business.” Be sure to check the map carefully, including any old addresses or address variations, before adding your business. Once you click create, you may be asked to verify the page via text or phone call.

Next, add your information to the new page. There are lots of ways to optimize your Google+ profile, and there’s a blue progress bar on your new page to help guide you through it. You’ll need a profile picture, a cover photo, a tagline and a keyword-rich introduction. You’ll also need to include the best contact information, and links to your website and social media platforms.

Keep in mind that any Google properties may influence your organic search results, so you’ll want to take every opportunity to optimize your Google+ business page.

After you’ve filled in the basic fields, you may see a prompt at the top of the page that you’re eligible for a custom URL. If so, be sure to take advantage of it! Otherwise, the URL of your Google+ business page will be a string of random numbers.

According to Google, businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

The final step to making your page complete: Start sharing content, engaging with other people, joining groups, and connecting with friends and colleagues.

If setting up a Google + page for your security business still seems a little overwhelming and time consuming, contact the experts at Ignite RMR. We’d be happy to provide a complimentary 15 minute consultation to help you with the set up process of Google Plus for Business.


You’ve probably heard before that you can’t track what you don’t measure. Google Analytics is free software from Google that makes tracking website visitors and new leads easy. But understanding what all of the terms mean can be a little time consuming and frustrating. We’ve put together a definitive A-Z glossary that will give you a quick reference guide to all of the terms you’ll see most often. If you need Google Analytics installed on your website, or would like a free website analysis, please contact us – we’re happy to help.


Alerts: A Google Analytics Alert is a notification of a change in your data. Alerts are beneficial because they draw your attention to program abnormalities you otherwise may have overlooked.


Benchmarking: The Google Analytics service gives users a view into how their Website is performing in comparison to other Websites of similar size. Benchmarking allows you to compare your site’s Analytics data, including visits, page views, bounce rate, average time on site and other metrics against data from other participating Websites.

Bounce Rate: The percentage of visits in which the visitor only views one page of your Website before leaving is known as the Bounce Rate. With Bounce Rate information, you can analyze the quality of user visits. A high Bounce Rate often indicates that your pages are not relevant to what your visitors are looking for. You can lower your bounce rate by generating better targeted ads and Landing Pages, as well as creating quality content that will engage visitors and draw them into your Website.


Click: The single instance of a user following a hyperlink to another page or to initiate an action.

Conversion: This is what occurs when a goal is completed. Conversions happen when a visitor comes to your site and completes a desired goal or action. Completing a purchase and submitting a contact form are both examples of goals. Google Analytics allows you to create customized goals so you can measure user actions that are important to your Website.

Cookie: A small amount of text data used to remember information from page to page and visit to visit. Cookies can contain information such as user preferences or shopping cart contents.

Cost Data: The information imported from a Google AdWords account into an Analytics account.

Custom Reporting: Google Analytics offers the option to create custom reports based on the metrics and dimensions you choose. Custom reports present the information you selected, organized in a way that works for you. Once you create a custom report, it will be available to you each time you login.


Direct Traffic: Visits to your site where the user types your URL into their browser’s address bar or when a visitor uses a bookmark to get to your Website. It is important to know where your Website traffic is coming from so you can understand which marketing endeavors are working for you. Direct traffic illustrates how many of your visitors know your brand and Website URL. These visitors did not find your Website on search engines or on another site. They came directly to your Website.


Ecommerce: The purchasing or selling of products or services over the Internet.

Exact Match: One of the three different match types that Google Analytics defines to identify a URL for either a goal or a funnel. An exact match is a match on every character in your search string from beginning to end.

Example: if you set your exact match URI to “/page1” then only the “/page1” string will be included. “/page12345” would not and “2/page1” would also not be included.


Filter: A guideline that includes or excludes specific data from reports. You can use filters to carry out actions like eliminating internal traffic from reports or to only include traffic to a specific subdomain. Learn more about using filters in Google Analytics.

Funnels: Series of steps a visitor completes to reach an end goal. Google Analytics allows you to indicate up to ten pages in each funnel definition. Creating funnels can show you where visitors abandon the process during the path to conversion.


Goal: A measure of something you want to track in Google Analytics that you define as a success. Goals must relate to a quantifiable action that your Website’s visitors take, such as product purchases, newsletter sign ups, or downloads. Goals are set up in Google Analytics to track conversions.

Goal Conversion Rate: The percentage of visits on a site where the visitor completes a goal or completes a conversion.

Google Analytics: Free service offering a simple way to track metrics on your Website with the addition of a small snippet of code placed on all pages of your Website. Google Analytics allows you to see how visitors found your site, what pages they visited, how long they stayed on your site, among many other facts and figures. Properly understanding and interpreting the data available through Google Analytics will allow you to improve your Website, increase your conversions and increase your Website’s effectiveness. You can create or access your Google Analytics account at


Head Match: One of the three different match types that Google Analytics defines to identify a URL for either a goal or a funnel. Matches the characters you specify as the beginning of a string including all strings that end with characters in addition to what you have specified.

Example: if you set your head match URI to be “/page1”, then “/page12345” will also be included because the beginning of the string is identical.


Impression: The display of a referral link or advertisement on a web page.

Include: A type of filter that matches a text string or regular expression against incoming data, and keeps only those hits that match.


Keywords: These are the words that visitors use to find your Website when using a search engine. Google Analytics provides a list of keywords that have been searched by users who find your Website. This information shows you what searchers are actually looking for when they find your Website. This also allows you to discover potential new keywords to target.


Landing Page: The first page a visitor views during a session; also known as the entrance page.

Loyalty: A measure of visitor behavior. A visitor’s loyalty is illustrated by the amount of times they return to your Website in a specified time period. Loyal visitors are typically highly engaged with your Website and your brand. Low customer loyalty often illustrates the need for new content and regular updates to a Website.


Match Type: Defines how Google Analytics identifies a URL to include or exclude for goals and funnels. The three available match types include head match, exact match and regular expression match.


New Visitors: Internet users who have not previously or recently visited your site are considered new visitors. If cookies on a previous visitor’s computer have expired or if they have deleted their cookies, these visitors will also register as new visitors. Google Analytics lets you see how many new visitors you have so you can fine-tune your Website to increase repeat visits as well as increase the number of new visitors.


Organic Traffic: Visitors who come to your Website from unpaid organic or natural search engine results.


Paid Traffic: This consists of visitors who come to your Website from Google AdWords ads, paid search engine keywords and other online paid ad campaigns. When investing in an online PPC or other advertising campaign, this data will show you how effective your paid online marketing program is.

Page View: The amount of times visitors arrive on individual pages of your Website. If a user reloads a page, that action will be counted as an additional page view. If a visitor navigates to a different page and then returns to the original page, a second Page View will be recorded as well. Page views allow you to see which pages on your site are the most popular.


Query Parameter: A VARIABLE=VALUE pair that follows the question mark (“?”) in a URL. Example: contains the query parameter q=foo

Query Variable: The VARIABLE portion of the VARIABLE=VALUE pair that makes up a query parameter. Variables store information such as search terms entered into a search engine. In the above example, the “q” in “q=foo” is the query variable.


Referring Sites: Other Websites that refer or send visitors to your Website are called referring sites. Knowing where your traffic is coming from is an easy way to increase your ROI. You can focus more resources on sites that are referring more traffic, or re-evaluate your campaigns on sites that are not driving much traffic.

Regular Expression Match: One of three different match types that Google Analytics defines to identify a URL for either a goal or a funnel. Special characters can be used that enable wildcard and flexible matching. This is useful if your visitors are coming from multiple sub domains or if you use dynamic session IDs.

Request URI: The string at the end of a URL after the “.com” in your Web address is the request URI.

Example: If your URL is “” then your request URI is “/page/product1.htm”.

Returning Visitor: A returning visitor is a user who has been to your Website and has come back. When visitors return to a Website, it demonstrates that the Website is of interest to them.


Search Engines: Online tools that allow you to find specific Web pages by using a keyword search query. The three main search engines are Google, Yahoo, and Bing. Google Analytics segments your traffic data so you can see which search engines are driving traffic to your Website, and how much traffic each search engine is generating. Google Analytics allows you to separate this data into paid and non-paid results.


Time on Site: The average length of time a visitor spends accessing your site within a specified time period. You can use this data to measure the effectiveness and quality of your Website. The longer visitors spend on your site, the more informative and interactive your site is.

Top Exit Pages: The pages on your Website that visitors leave from. In Google Analytics, these pages are listed in order from those the most visitors exited your site to those pages that visitors least exited your site. Take into consideration the content of the exit page when deciding on a course of action. If people are leaving your site from a Thank You page, there is no need for worry. If one of your Top Exit Pages is another page on your site, you want to investigate why your visitors are leaving from this page.

Top Landing Pages: The first pages that users land on, or come to when entering your Website. Within Google Analytics, these pages are listed in order of most visited to least visited. This data is important because it allows you to see which pages are attracting visitors.

Tracking Code: A small snippet of code that is inserted into the body of an HTML page. The tracking code captures information about visits to a page.

Traffic: The total number of visits to your Website. Within Google Analytics, traffic can be divided into multiple categories including, direct, organic and paid.

Traffic Sources: Where your traffic is coming from. Google Analytics includes information on which sites your visitors are coming to your Website from as well as what keywords they are using to get to your Website.


Unique Visitor: The number of individual (non-duplicate) visitors to a site over the course of a specific time period. This data is determined by cookies that are stored in visitor browsers.

Uniform Resource Locator (URL): The address of your Website (i.e.


Visitor: The person who goes to a Website. The “Visitor” section of Google Analytics offers data and reports concerning the behavior of the visitors that frequent your Website.

Visitor Session: The time a visitor spends on a Website. The longer a visitor stays on your Website, the more relevant it appears to search engines. To increase the amount of time visitors stay on your site, it is important to present informative content, easy to use navigation, and up to date information on your brand, products and services.

Visits: The amount of times your Website is accessed. This data allows you to see how effectively your Website is being promoted. Watching the trends in your visits allows you to analyze which aspects of your online marketing are working.
With all of the great information and data available to you within Google Analytics, you have the power to make your security website work stronger for you. At Ignite RMR, we take analytics to the next level with Xtend Analytics, absolutely free with every website and digital marketing program.